https://modetokio.com/ Curated Japanese fashion for the world — Field Notes & Journal from Tokyo. en Mon, 22 Jun 2026 23:10:48 GMT https://modetokio.com/journal/casselini-embroidered-sunglasses-case https://modetokio.com/journal/casselini-embroidered-sunglasses-case Fri, 12 Jun 2026 00:00:00 GMT A ¥4,950 embroidered sunglasses case from Tokyo accessory house Casselini — one of the bestsellers on its store right now. English display & overseas checkout available. tokyo-street-style craftsmanship https://modetokio.com/journal/why-business-ai-disappoints https://modetokio.com/journal/why-business-ai-disappoints Sun, 07 Jun 2026 00:00:00 GMT An excerpt from KITAGATA's Make the Business Visible. Most companies disappointed by AI pointed it at systems it could not read. The AI cycle does not start with AI — it starts with making the data reachable. quiet-luxury-jp emerging-designers https://modetokio.com/journal/make-the-business-visible-book-launch https://modetokio.com/journal/make-the-business-visible-book-launch Sun, 07 Jun 2026 00:00:00 GMT The second volume in the Sell Through Series. KITAGATA documents how a 39-year-old Tokyo apparel company aligned plan, workflow, and a cloud-native PMS — written live, at month six of the rebuild. quiet-luxury-jp emerging-designers https://modetokio.com/journal/new-era-casselini-9thirty-2026 https://modetokio.com/journal/new-era-casselini-9thirty-2026 Sun, 07 Jun 2026 00:00:00 GMT A New Era 9THIRTY dad cap reworked by Tokyo accessory house Casselini, with a flower-motif "Sound" patch. Navy & ivory, ¥6,600, ships worldwide from Harajuku. tokyo-street-style j-fashion-subcultures https://modetokio.com/field-notes/where-ai-fits-five-steps https://modetokio.com/field-notes/where-ai-fits-five-steps Thu, 04 Jun 2026 00:00:00 GMT KITAGATA on which parts of the five-step Sell Through operating system get amplified by AI co-pilots, which parts remain irreducibly human, and where the line currently sits. Sell Through Field Notes https://modetokio.com/journal/casselini-family-buyers-guide https://modetokio.com/journal/casselini-family-buyers-guide Thu, 04 Jun 2026 00:00:00 GMT A practical reader's guide to choosing between the five in-house labels at Casselini Inc. — the 39-year-old Tokyo accessories house. What each brand actually does, who each one is for, and how the five fit together as one wardrobe. emerging-designers quiet-luxury-jp j-fashion-subcultures tokyo-shop-guide https://modetokio.com/journal/casselini-six-months-operating-system-switch https://modetokio.com/journal/casselini-six-months-operating-system-switch Thu, 04 Jun 2026 00:00:00 GMT Six months after Rocketstar's search-fund acquisition of Casselini Inc., the operating headroom is expanding. AI-assisted operations adopted from the floor up, a self-built PMS on Google Cloud, and EC API integration designed to add stores and channels without adding headcount. specialty-retail ai-operations search-fund-japan https://modetokio.com/journal/auralee-fabric-first https://modetokio.com/journal/auralee-fabric-first Sun, 31 May 2026 00:00:00 GMT AURALEE designs backwards from the fabric — Peruvian alpaca, Mongolian cashmere, custom wool — the Aoyama label Ryota Iwai built into Tokyo's quiet-luxury benchmark. quiet-luxury-jp craftsmanship https://modetokio.com/journal/tokyo-y2k-harajuku https://modetokio.com/journal/tokyo-y2k-harajuku Sun, 31 May 2026 00:00:00 GMT The Y2K revival is everywhere — but Tokyo's Harajuku did the 2000s as maximalist remix, not nostalgia. How HEY! Mrs ROSE and CONTROL FREAK carry that instinct now. j-fashion-subcultures tokyo-vintage https://modetokio.com/field-notes/reverse-engineer-the-p-and-l https://modetokio.com/field-notes/reverse-engineer-the-p-and-l Sat, 30 May 2026 00:00:00 GMT How to set a target P&L by working backward from a 10 percent operating margin. KITAGATA on the distribution-ratio discipline and the lesson in comparing three real-world apparel structures. Sell Through Field Notes https://modetokio.com/field-notes/90-day-roadmap https://modetokio.com/field-notes/90-day-roadmap Sat, 30 May 2026 00:00:00 GMT A system has to be started. KITAGATA on the 90-day sequence that establishes the constitution and the rhythm — and the six moves that make merchandising repeatable. Sell Through Field Notes https://modetokio.com/field-notes/distribution-ratios-not-forecasts https://modetokio.com/field-notes/distribution-ratios-not-forecasts Sat, 30 May 2026 00:00:00 GMT Head office at five percent. Real estate at twenty. Store labor at fourteen. KITAGATA on the cost-control discipline behind a high-margin specialty apparel business — including the forecast funnel that tells you when to walk away from a site. Sell Through Field Notes https://modetokio.com/field-notes/the-52-week-rhythm https://modetokio.com/field-notes/the-52-week-rhythm Sat, 30 May 2026 00:00:00 GMT Merchandising attacks two losses at once — lost sales and dead stock — on a weekly cycle. KITAGATA on faces, cassettes, ranking-based ordering, and the markdown ladder that keeps the floor fresh. Sell Through Field Notes https://modetokio.com/field-notes/ten-interfaces-of-differentiation https://modetokio.com/field-notes/ten-interfaces-of-differentiation Sat, 30 May 2026 00:00:00 GMT Marketing in a store-origin SPA is the disciplined creation of customers, expressed through ten interfaces with them. KITAGATA on the differentiation scorecard, targeting in one sentence, and continuous repositioning. Sell Through Field Notes https://modetokio.com/field-notes/three-line-discipline https://modetokio.com/field-notes/three-line-discipline Sat, 30 May 2026 00:00:00 GMT Sound retail management comes down to three lines — sales, gross profit, SG&A — tracked weekly against one plan. KITAGATA on the flex rule, the management rhythm, and earning the right to delegate. Sell Through Field Notes https://modetokio.com/field-notes/sell-through-introduction https://modetokio.com/field-notes/sell-through-introduction Sat, 30 May 2026 00:00:00 GMT Specialty apparel can no longer be planned by adding a few points to last year. KITAGATA on what changed, what now works, and the five-step framework behind a store-origin SPA. Sell Through Field Notes https://modetokio.com/journal/six-tokyo-brands-casselini-family https://modetokio.com/journal/six-tokyo-brands-casselini-family Sat, 23 May 2026 00:00:00 GMT 5 Tokyo Accessory Labels and One Harajuku Flagship: The Casselini Family — modetokio Journal emerging-designers tokyo-vintage quiet-luxury-jp https://modetokio.com/journal/hanky-panky-casselini-lingerie https://modetokio.com/journal/hanky-panky-casselini-lingerie Sat, 23 May 2026 00:00:00 GMT hanky panky × Casselini: A Tokyo Brand's First Lingerie Collaboration — modetokio Journal emerging-designers quiet-luxury-jp